Privacy Policy

Last Updated: [Insert Date]

1. Information We Collect

When you interact with our store, we may collect the following types of information:

• Order Information: When you purchase bike stands, cables, cranksets or other components, we collect your name, billing/shipping address, payment details (processed securely by our partners), email, and phone number.
• Account Information: If you create an account, we store your username, password (encrypted), and preferences – like whether you’re more into gravel bikes or mountain bikes.
• Communication Data: When you contact our NYC-based team via email or social media, we keep records of those exchanges.
• Technical Data: Like most websites, we automatically collect IP addresses, browser types, and device information to keep our site running smoothly.

2. How We Use Your Information

We use your data with the same precision our mechanics use when installing cables & housing:

• To process your orders for bike parts and tools worldwide (except where restricted)
• To provide customer support from our real-riding team in New York
• To improve our website and product offerings based on how cyclists like you use our site
• To send order confirmations and shipping updates (because we know you’re eager for that new repair stand)
• To prevent fraud and unauthorized transactions – we protect your data like a high-quality bike lock

3. Data Sharing & Disclosure

We only share your information when absolutely necessary, much like how we only recommend essential bike tools:

• Payment Processors: Your payment details go directly to our PCI-compliant partners (Visa/MasterCard, PayPal, JCB) – we never see your full card information.
• Shipping Carriers: We provide addresses to delivery services to get your cranksets or gravel bikes to you.
• Legal Requirements: We may disclose information if required by law, just as we’d follow proper torque specs on a repair.

We do not sell your personal information to third parties.

4. Data Storage & Security

Your information is stored with the same care we take with premium bike components:

• Data is stored on secure servers with military-grade encryption
• We retain order information for 5 years to handle warranty claims and service requests
• Payment details are tokenized and never stored on our systems
• Our NYC workshop team receives regular security training

5. Your Rights

You have control over your data, just like adjusting your bike’s fit:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate information (like changing a shipping address mid-order)
• Deletion: Ask us to erase your data where legally permitted
• Opt-Out: Unsubscribe from marketing emails (though we mainly send order-related communications)

To exercise these rights, email [email protected] – our team responds faster than a quick-release skewer adjustment.

6. Cookies & Tracking

Our website uses cookies – not the edible kind, but small data files that help your browsing experience run as smoothly as a well-lubed chain:

• Essential Cookies: Keep your shopping cart intact while you browse for tubes or tools
• Analytics Cookies: Help us understand how cyclists navigate our site (like which bike categories are most popular)
• Preference Cookies: Remember your currency and language settings

You can disable cookies in your browser settings, but this may affect site functionality – like riding with underinflated tires.

7. International Data Transfers

As we ship bike parts globally (except certain Asian and remote regions), your data may be transferred outside your home country. We ensure all transfers comply with applicable laws and are protected by standard contractual clauses where required.

8. Changes to This Policy

We may update this policy occasionally – just like upgrading components on your bike. The current version will always be posted here with the “Last Updated” date. Significant changes will be communicated via email if you have an account with us.